Memetic Contagion: Darkstar’s Gold Video

Sorted Into: ANATOMY, VIDEO

Found via Street Anatomy:

Sembler, a design group “focused on sound and vision in a spatial context,” created this music video for Darkstar’s “Gold” off their new album, North. They used a combination of specialized 3D lighting, “Gold” code, and data from the Visible Human Project to represent the concept of an idea infecting multiple hosts. The “idea” is represented by gold particles in the music video.

From Sembler’s website:

Titled ‘Gold’ the video is an artistic representation of the concept of memetic contagion i.e. an idea as something that you can catch, that finds a host in the mind of a person.

Weirdly enough, being a Human League completist I bought the 12″ of Mirror Man – not my favourite of their tracks – a couple of weeks ago mainly because of the dub of the B-side “You Remind Me of Gold“, which is great [youtube clip here] – and which this Darkstar track is based on:

The Human League track was given to me by a friend, he used to play the dub at 33rpm instead of 45 so the break would be real slow and crunchy, he lent me the tune and i put the flip on 33rpm too, the vocal line was how you hear it in the single, the original is much quicker and it’s a pretty obscure one from the Mirror Man ep. The Human League are great. We paid more attention to them after making the track, throughout the album we listened to four or five albums regularly and Travelogue was one of them. I’m not sure if we are real fans to be honest, I listen to some of it and think that it’s brave but sometimes they get it so right. They’ve obviously got a strong vision to create a sound so uncompromising. Even though they were consistently in the charts it’s a very particular way of writing, mixing and arranging. I don’t think I’ve heard anything like it before or since. I don’t neccesarily enjoy listening to it a lot of the time. It interests me though.

[see halfway down the interview here]